Approach
It's simple. We engineer the design of an application, bring the user needs early into the cycle, optimize the app's features for its designated mobile platform, and identify interactions that will wow your customers. Then we build, test, and launch.
"Our goal is to create smart, intuitive, and highly enjoyable apps, one app at a time."
1. Think it, Sketch it.
Take a pencil to unleash your creative juices on paper! Sketching is the most efficient way to illustrate ideas, thoughts, visual cues, and flows. But also to scratch an idea and start again until the final "Got it!". We identify user profiles, tasks and scenarios, then brainstorm and sketch out interactions, screen layouts, and full task flows. This is an iterative process that is fast, easy and very cost-efficient.
2. User Interactions
This is the fun part. How does the user interact with the application? Tap, swipe, scroll, pinch? Rotate the screen to landscape? It's a good time to identify user interactions during the sketching process, and define how the system will respond to the user, what content should pre-populate inside fields, or if the next screen should slide from right to left or overlay from bottom up. Most importantly, it is essential here to define the complex mechanics of the application that make its use terrifically simple.
3. Designs with Brains
We like to design beautiful, sexy interfaces that think like Einstein. As Steve Jobs said: "Design is not just pretty. It's smart." While being aesthetically appealing, a successful application must be usable and intuitive with an intelligent system to guide the user in the application.
With defined user needs, sketches and visual cues clearly worked out, the interface is designed with elegance and structure, using standard visual elements and innovating in other areas.
4. Streamlined Development
We develop on Apple's iPhone and iPad SDKs, third-party SDKs, and Android SDK. Our developers use the screen flows, graphics and interaction specifications that our designers provide them with, which allows them to streamline the develop and avoid guess-thinking any ambiguous areas. We develop features and test on device throughout the development process. We leave room for no surprises. Our clients download regular prototypes on their device to test and showcase the app in team meetings, to their clients, and for user tests.
